Remember these easy hints for better traction on social media.
By Jennifer Paulson
Advice for social media is pretty easy to find around every corner. But that can be overwhelming. Here are six can’t-skip tips that can help you make posting easier, more effective, and different from the pack.
1. Keep Stories Going. Plan to have at least three Instagram Stories posts up on a regular basis—ideally, daily. With this effort, your icon will stick around at the front end of your audience’s stories, meaning more presence and more opportunities to engage.
2. Take Care Posting Links. These apps don’t want the audience to leave their platforms, so they naturally deprioritize most link posts. Next time your sponsor asks you to post a link or you want to post a link to your blog, start with an image. Upload the image before you paste in the link. This way, the visual is an image with a link in the copy and is less likely to get buried.
3. Use the Native Tools. When Facebook or Instagram releases a new tool or toy, don’t be afraid to try it! Posts created with each platform’s newest gimmick can get priority in organic reach.
4. Try Going Live. Both Instagram and Facebook offer live video. Go live when something happens in the industry, and share your opinion. Or try live video at an event to give your audience perspective of what it’s really like. Your live video automatically transforms into a regular video that lives on Facebook after your “live event.” On Instagram, you can save your live video in your highlights.
5. Vary Your Content. Using different content types—and minimizing the use of links that take the audience away from the platform—can help you build momentum. Try video posts, live video, images, text-only, reels, and stories.
6. Be Aware of Chronology. If you’re posting things that must be in chronological order, either keep them all in one post (e.g., a multi-image post on Facebook or a carousel of images on Instagram) or keep them in your stories. As of now, the only chronological platform is Twitter.
