Take the Community Spotlight
Community publications and media can be the sweet spot to promote your business locally. By Jennifer Paulson When you think…
Crisis Communication Part 2: Rider Injury
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Your Financial Training Plan Part 3: The Out-to-Pasture Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…
Billing: Itemize or Flat-Rate?
How you bill your clients can have a huge impact on your bottom line. By Jennifer Paulson In the 2021…
Planning Time Away
You have to make time to recharge so you can be the best trainer, coach, and horseman. By Katie Navarra…5 Media Blunders You Don’t Want to Make
Interacting with the media isn’t a natural skill for most trainers. Learn what blunders to avoid and how to have…Unlock Your Full Potential Part 3: SMART Goals
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…Build a Better Team
You’ve hired the right people to support your business. Now, what can you do to help them work together to…Broadening Horizons: Gil Friedman
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Creating Culture Part 6: Win-Win for All
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
In It for the Long Run Part 2: Understanding Their Goals
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…
Broadening Horizons: Linde von Koeding
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…In It for the Long Run Part 3: Honesty and Equity
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…Your Business Structure Matters
Have you chosen the best business entity for your operation? By Jennifer Paulson A 2021 NRHA Professionals’ Survey pointed out…
Winter Marketing Ideas
Heat up your marketing efforts this winter with these thought-starters. By Jennifer Paulson The first of the year brings a…In It for the Long Run Part 1: Communication
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…Multiple Personalities of the Non Pro Part 6: Stage-Fright Stacy
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
Thinking Outside the Circles Part 3: Selling and Catch-Riding
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…
Broadening Horizons: David Hanson
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
Quiet Quitting
Don't let employees fall through the cracks. By Jennifer Paulson You’ve probably seen the buzz about a concept called “quiet…
Lesson (Horses) for Success Part 1: Temporary to Permanent Riders
Could your training program benefit from having lesson horses? This four-part series might help you say 'yes' to lesson horses.…Winter Social Media Starters
Take advantage of a slower show schedule to plan your marketing strategy for the year. By Jennifer Paulson Even setting…Getting the Message Right to the Right People Part 4: Sharing Your Knowledge
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
Say the Right Thing Part 1: Why Media Matters
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
Unlock Your Full Potential Part 1: What Is a Coach?
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
The Social Cowboy Part 1: Raking in the Likes
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…Fine-Tune Your Facebook Ads
Use this powerful tool to promote your business. By Jennifer Paulson If your 2023 social media strategy includes adding Facebook…Take Care of You
Minding your own health and well-being means you're ready to take on any challenge your business presents. By Jennifer Paulson…
6 Can’t-Skip Social Media Tips
Remember these easy hints for better traction on social media. By Jennifer Paulson Advice for social media is pretty easy…
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