Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
2023 Becky Hanson Horsewoman of the Year: Jordan McBurney
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…Prosper Like a Pro Part 4: Find a Financial Planner
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
The Social Cowboy Part 1: Become Insta-Famous
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…Take the Community Spotlight
Community publications and media can be the sweet spot to promote your business locally. By Jennifer Paulson When you think…
Planning for Worst-Case Scenarios Part 1: Pets and Estate Planning
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Professionals Need Coaching, Too, Part 2: Trust Factor
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
New Year Marketing Calendar
Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…Lesson (Horses) for Success Part 1: Temporary to Permanent Riders
Could your training program benefit from having lesson horses? This four-part series might help you say 'yes' to lesson horses.…Sponsorship Starters
Learn how top riders create and maintain willing partnerships. By Lauren Stanley Do you dream of being a top competitor…
Summer Marketing Ideas
Use these thought-starters for your seasonal marketing efforts. By Jennifer Paulson There’s a lot going on around the barn and…Creating Culture Part 4: Empower Employees
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
2023 Non Pro Coach of the Year: Dan Huss
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…Getting the Message Right to the Right People Part 1: Facebook Isn’t Enough
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Learn Together Part 3: How a Group Could Help You
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…
Making the Pitch
Presentation is everything when selling ideas to owners. By Jennifer Paulson Have you ever felt compelled to take horses to…Professionals Need Coaching, Too, Part 1: An Extra Set of Eyes
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…11 Tips for Tax Write-Offs
Stay on top of your potential tax breaks to minimize your payments. By Megan Arszman Most professionals dread tax season,…
Best Advice: John Tague
The owner of Toyon Ranch built his career from the ground up. This Q&A highlights how his experiences can help…Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Learn Together Part 2: Legal Standards
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…
Master the Mayhem Part 4: Better-Than-the-Rest Billie
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…Unlock Your Full Potential Part 3: SMART Goals
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…No Place Like Home Part 4: Groom Your Grounds
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
In It for the Long Run Part 2: Understanding Their Goals
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…Curb Appeal Matters Part 1: First Impressions Count
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…Curb Appeal Matters Part 2: Worth the Effort
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…Planning for Worst-Case Scenarios Part 2: Choosing a Caretaker
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Your Business Structure Matters
Have you chosen the best business entity for your operation? By Jennifer Paulson A 2021 NRHA Professionals’ Survey pointed out…
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