Dollars & Sense

Fall Marketing Tips
Keep your business top of mind this fall. By Jennifer Paulson You’re headed into what’s probably the busiest part of…
Word-of-Mouth Marketing
What people say about you can build your business. By Jennifer Paulson Word-of-mouth marketing can be a huge boost to…
5 Ways to Build Trust
Your customer’s faith in you is important in any business, but especially in one where their investments are both financial…
Keep It Neighborly
As cities grow, more and more equine professionals could find themselves at odds with new non-horsey neighbors. Handling a dispute…
Avoid Penalties Outside the Arena: Quarterly Tax Payments
Paying quarterly taxes is about more than to avoiding a surprise at the end of the year. By Megan Arszman…
Make It Official
Many deals are done on a word and a handshake in the horse industry. But when it comes to your…
Recognition Gets You Recognized
Think awards are silly? Think again—they can introduce you to a whole new customer base. By Jennifer Paulson It’s easy…
Time for a New Look?
Is it time for new branding for your business? By Jennifer Paulson If you’ve been in this business any length…
Have You Considered Coaching
A coach can change your perspective on your training and your business. By Jennifer Paulson As an NRHA Professional, you’re…
Delegate to Do More
Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…
Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
Build a Better Team
You’ve hired the right people to support your business. Now, what can you do to help them work together to…
How to Safely Host a Clinic
By ensuring that you have the appropriate policies in place, you’ll keep yourself protected when hosting a clinic on your…
11 Tips for Tax Write-Offs
Stay on top of your potential tax breaks to minimize your payments. By Megan Arszman Most professionals dread tax season,…
Invest in Yourself Part 4: When to Start Investing
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
Family/Work Balance
Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…
Fine-Tune Your Facebook Ads
Use this powerful tool to promote your business. By Jennifer Paulson If your 2023 social media strategy includes adding Facebook…
Invest in Yourself Part 3: Think Outside the Saddle
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
Invest in Yourself Part 2: Be Your Own Client
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
Invest in Yourself Part 1: Investing Isn’t a Scary Word
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
New Year Marketing Calendar
Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…
Parting Ways
Separating from a customer isn’t easy, but it’ll probably be part of your business at some point. Be mindful in…
When Clients Don’t Pay
Recovering money from nonpaying clients can be difficult, but by taking certain measures to protect yourself, you can prevent it…
Budgeting by Buckets
Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…
Picking a Partnership
If you’re interested in co-owning a horse, make sure you have the right partnership in place before money exchanges hands. …
Healthy Boundaries
Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
More Fall Marketing Tips
Leverage fall happenings to boost your business. By Jennifer Paulson This might be the busiest time of the year for…
Google Reviews
Use reviews to build your visibility and your business. By Jennifer Paulson When acquiring new customers, we’ve established that most…
Quiet Quitting
Don't let employees fall through the cracks. By Jennifer Paulson You’ve probably seen the buzz about a concept called “quiet…
Timeliness Matters
In all things involving your business, being punctual can make or break your operation. This is especially true when it…
Don’t Get Caught Without Insurance Coverage
You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…
Be Camera-Confident
Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…
Search the Pro Trainer:
































