Dollars & Sense

  • Fall Marketing Tips

    Keep your business top of mind this fall. By Jennifer Paulson You’re headed into what’s probably the busiest part of…
  • Word-of-Mouth Marketing

    What people say about you can build your business. By Jennifer Paulson Word-of-mouth marketing can be a huge boost to…
  • 5 Ways to Build Trust

    Your customer’s faith in you is important in any business, but especially in one where their investments are both financial…
  • Keep It Neighborly

    As cities grow, more and more equine professionals could find themselves at odds with new non-horsey neighbors. Handling a dispute…
  • Avoid Penalties Outside the Arena: Quarterly Tax Payments

    Paying quarterly taxes is about more than to avoiding a surprise at the end of the year. By Megan Arszman…
  • Make It Official

    Many deals are done on a word and a handshake in the horse industry. But when it comes to your…
  • Recognition Gets You Recognized

    Think awards are silly? Think again—they can introduce you to a whole new customer base. By Jennifer Paulson It’s easy…
  • Time for a New Look?

    Is it time for new branding for your business? By Jennifer Paulson If you’ve been in this business any length…
  • Have You Considered Coaching

    A coach can change your perspective on your training and your business. By Jennifer Paulson As an NRHA Professional, you’re…
  • Delegate to Do More

    Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…
  • Defamation or Opinion?

    As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
  • Build a Better Team

    You’ve hired the right people to support your business. Now, what can you do to help them work together to…
  • How to Safely Host a Clinic 

    By ensuring that you have the appropriate policies in place, you’ll keep yourself protected when hosting a clinic on your…
  • 11 Tips for Tax Write-Offs

    Stay on top of your potential tax breaks to minimize your payments. By Megan Arszman Most professionals dread tax season,…
  • Invest in Yourself Part 4: When to Start Investing

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • Family/Work Balance

    Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…
  • Fine-Tune Your Facebook Ads

    Use this powerful tool to promote your business. By Jennifer Paulson If your 2023 social media strategy includes adding Facebook…
  • Invest in Yourself Part 3: Think Outside the Saddle

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • Invest in Yourself Part 2: Be Your Own Client

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • Invest in Yourself Part 1: Investing Isn’t a Scary Word

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • New Year Marketing Calendar

    Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…
  • Parting Ways

    Separating from a customer isn’t easy, but it’ll probably be part of your business at some point. Be mindful in…
  • When Clients Don’t Pay

    Recovering money from nonpaying clients can be difficult, but by taking certain measures to protect yourself, you can prevent it…
  • Budgeting by Buckets

    Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…
  • Picking a Partnership

    If you’re interested in co-owning a horse, make sure you have the right partnership in place before money exchanges hands. …
  • Healthy Boundaries

    Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
  • More Fall Marketing Tips

    Leverage fall happenings to boost your business. By Jennifer Paulson This might be the busiest time of the year for…
  • Google Reviews

    Use reviews to build your visibility and your business. By Jennifer Paulson When acquiring new customers, we’ve established that most…
  • Quiet Quitting

    Don't let employees fall through the cracks. By Jennifer Paulson You’ve probably seen the buzz about a concept called “quiet…
  • Timeliness Matters

    In all things involving your business, being punctual can make or break your operation. This is especially true when it…
  • Don’t Get Caught Without Insurance Coverage

    You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…
  • Be Camera-Confident

    Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…