Keep your business top of mind this fall.
By Jennifer Paulson
You’re headed into what’s probably the busiest part of your year. All that time out on the road, earning titles and checks, takes a lot out of you. But don’t let it take the steam out of your marketing efforts for your business. Here are a few quick and simple thought-starters to get you going in your effort to promote your business and gain new customers.
Check the Pro Trainer archives. A lot of the content found on this site is what we like to call “evergreen,” meaning it’s basically timeless information that you can use at any phase in your business’ development. Looking at previous issues can spur ideas and help you see things in a different way to help your business.
Attend other events. Making time for yet another horse show might not be a top priority for you, but with the volume of high-profile events happening this time of year, it could be a great opportunity to introduce yourself to riders from other disciplines, check out training trends in other styles of riding, and pick up a few marketing hints for what’s working in their part of the horse-show world.
Leverage back-to-school. During the fall, many schools have back-to-school fall festivals and carnivals that could probably use a little Western influence. Check with area schools—or even your own kids’ schools—to see how your business could be part of their fall events. This gives you the chance to give back to your community while also promoting your business.
