Dollars & Sense
Summer Marketing Ideas
Use these thought-starters for your seasonal marketing efforts. By Jennifer Paulson There’s a lot going on around the barn and…Increasing Prices
When your expenses go up, your fees must, too. Here's how to communicate the increases to your customers. By Jennifer…
Take the Community Spotlight
Community publications and media can be the sweet spot to promote your business locally. By Jennifer Paulson When you think…
Billing: Itemize or Flat-Rate?
How you bill your clients can have a huge impact on your bottom line. By Jennifer Paulson In the 2021…SafeSport for All
Use this government program to add credibility to your business. By Jennifer Paulson Do you have youth riders in your…Beginner Boom
Capitalize on the growing popularity of reining among riders coming from other disciplines and newcomers to horses. By Jennifer Paulson…
Winter Marketing Ideas
Heat up your marketing efforts this winter with these thought-starters. By Jennifer Paulson The first of the year brings a…
Four Easy Marketing Tips You’re Overlooking
Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…
Media Kits: How and Why
A media kit could help boost your business, from gaining customers to partnering with sponsors to becoming a reliable resource.…Fall Marketing Ideas
Plan your social media and marketing efforts ahead with these thought-starters for the fall season. By Jennifer Paulson Fall is…Take Care of You
Minding your own health and well-being means you're ready to take on any challenge your business presents. By Jennifer Paulson…Build Barn (and Brand) Loyalty
Keeping customers loyal to your program bolsters your reputation and keeps your business running steady. By Jennifer Paulson You probably…
Million-Dollar Marketing Part 1: Branding
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Communication Counts
When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…Creating Culture Part 1: What Is Culture?
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
How’s Your Profile?
Did you know you have a profile on nrha.com? Check it out for yourself by clicking the Resources tab and…
Add Power to Your Efforts With Your Website
Social media might be most top-of-mind, but your website is where the work really gets done. By Jennifer Paulson We…
Investing in Real Estate
Real estate investments can be used to subsidize your training business and build up funds for retirement. By Kristin Pitzer…Build Your Community
Your barn is a community. Engaging your customers will help it grow. By Jennifer Paulson You have a barn full…Winter Social Media Starters
Take advantage of a slower show schedule to plan your marketing strategy for the year. By Jennifer Paulson Even setting…Marriage, Finances, and Conflict
Don't let your relationship suffer. Consider these five tips. By Jennifer Paulson Debt and finances are top two reasons former…Crisis Communication Part 1: Devastating Weather Event
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Crisis Communication Part 4: You Get Hurt
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Are You Actually Covered Part 1: DIY Contracts and ‘Inherent Risk’ Sigs
It might seem like having any generic contract or liability release will cover your needs, but not all of them…Are You Actually Covered Part 2: The Assumptive Contract and the Form Document
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
Are You Actually Covered Part 3: The Termination Clause
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
What Goes Into a Will?
Check your will against this list, or let it guide you as you write your will. By Jennifer Paulson Talking…
Making the Pitch
Presentation is everything when selling ideas to owners. By Jennifer Paulson Have you ever felt compelled to take horses to…
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