Lesson (Horses) for Success Part 2: The ‘Right’ Horse
Could your training program benefit from having lesson horses? This four-part series might help you say 'yes' to lesson horses.…
Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…
For the Long Haul
Very few long-term customers stay in your barn by chance. Here’s how to facilitate and grow your customers to stick…
Spring Content Ideas
Use these ideas to spur your creativity for you marketing this spring. By Jennifer Paulson With spring comes a trailer…
A Matter of Respect Part 2: A Commitment to Horsemanship
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…
Making the Pitch
Presentation is everything when selling ideas to owners. By Jennifer Paulson Have you ever felt compelled to take horses to…
Planning Time Away
You have to make time to recharge so you can be the best trainer, coach, and horseman. By Katie Navarra…
When the Horse Doesn’t Work Part 3: Explore All Options
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…Curb Appeal Matters Part 2: Worth the Effort
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…Thinking Outside the Circles Part 2: Coaching and Clinics
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…
Family/Work Balance
Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…
Say the Right Thing Part 3: Best Foot Forward
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
Say the Right Thing Part 1: Why Media Matters
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Your Business Structure Matters
Have you chosen the best business entity for your operation? By Jennifer Paulson A 2021 NRHA Professionals’ Survey pointed out…Find Your Realtor
The right realtor for your needs depends on many factors. Amy Rushing, an experienced horse-property realtor, shares her tips. By…Don’t Get Caught Without Insurance Coverage
You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…The Social Cowboy Part 1: Beyond Social Media
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
2023 NRHA Professionals of the Year
Learn more about the recipients of these awards—chosen by their peers—and how they’ve built their careers to this level. By…Creating Culture Part 5: Tools for Change
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Mentoring and Collaboration
When we help each other, we all succeed and improve our industry. By Casey Hinton, With Jennifer Paulson Mentorship and…Getting the Message Right to the Right People Part 3: Choosing Your Outlets
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Prioritize Your Mental Health Part 4: Common Signs of Mental Health Concerns
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…No Place Like Home Part 4: Groom Your Grounds
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Getting the Message Right to the Right People Part 1: Facebook Isn’t Enough
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
Thinking Outside the Circles Part 4: Embracing Technology
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…Working Students: What Do They Do?
You have a student intern. Now what do you do? By Katie Navarra Working students at stables are a lot…Personal Vs. Professional
Sometimes personal beliefs spill over into business. But there are times you should avoid the crossover on your social media.…When the Horse Doesn’t Work Part 2: Assess Risk Tolerance and Acknowledge Your Responsibility
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
Investing in Real Estate
Real estate investments can be used to subsidize your training business and build up funds for retirement. By Kristin Pitzer…No Place Like Home Part 3: Light Up Their World
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
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