Keep Tabs on Your Competition
As an NRHA Professional, competition is at the core of your business. But understanding your competition is also valuable outside…
Prosper Like a Pro Part 2: Expect the Unexpected
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
Spring Content Ideas
Use these ideas to spur your creativity for you marketing this spring. By Jennifer Paulson With spring comes a trailer…
Multiple Personalities of the Non Pro Part 2: Parent/Spouse With Good Intentions
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
A Matter of Respect Part 3: A Focus on the Horses
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…
Crisis Communication Part 4: You Get Hurt
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Learn Together Part 2: Legal Standards
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…
The Spin on Sponsorships Part 3: Sponsor Seminars at a Facility
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…
For the Long Haul
Very few long-term customers stay in your barn by chance. Here’s how to facilitate and grow your customers to stick…5 Media Blunders You Don’t Want to Make
Interacting with the media isn’t a natural skill for most trainers. Learn what blunders to avoid and how to have…Getting the Message Right to the Right People Part 3: Choosing Your Outlets
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
Prosper Like a Pro Part 3: Start Saving
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…Curb Appeal Matters Part 1: First Impressions Count
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…Professionals Need Coaching, Too, Part 3: What to Look For
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
Broadening Horizons: David Hanson
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…
The Social Cowboy Part 1: Beyond Social Media
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…Say the Right Thing Part 2: Do Some Prep & Remember As Much As You Can
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
Planning for Worst-Case Scenarios Part 1: Pets and Estate Planning
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…The Diversification TriangleAre You Hiring Employees or Contractors?
Diversifying can give you options throughout your career. Focusing tightly on one aspect of business can leave you in a…
Healthy Boundaries
Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
Getting the Message Right to the Right People Part 2: First Steps
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Communication Counts
When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…In It for the Long Run Part 3: Honesty and Equity
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…Winter Social Media Starters
Take advantage of a slower show schedule to plan your marketing strategy for the year. By Jennifer Paulson Even setting…Recognition Gets You Recognized
Think awards are silly? Think again—they can introduce you to a whole new customer base. By Jennifer Paulson It’s easy…
Are You Actually Covered Part 1: DIY Contracts and ‘Inherent Risk’ Sigs
It might seem like having any generic contract or liability release will cover your needs, but not all of them…Budgeting by Buckets
Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…
Multiple Personalities of the Non Pro Part 5: Big-Dreams Darcy
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…Family/Work Balance
Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…
Learn Together Part 1: A Little History and Keys to Success
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…
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