Say the Right Thing Part 2: Do Some Prep & Remember As Much As You Can
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
Quiet Quitting
Don't let employees fall through the cracks. By Jennifer Paulson You’ve probably seen the buzz about a concept called “quiet…
5 Ways to Build Trust
Your customer’s faith in you is important in any business, but especially in one where their investments are both financial…Professionals Need Coaching, Too, Part 3: What to Look For
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
Are You Actually Covered Part 3: The Termination Clause
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
Working Students: What Do They Do?
You have a student intern. Now what do you do? By Katie Navarra Working students at stables are a lot…Unlock Your Full Potential Part 3: SMART Goals
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…Take Care of You
Minding your own health and well-being means you're ready to take on any challenge your business presents. By Jennifer Paulson…
Are You Actually Covered Part 1: DIY Contracts and ‘Inherent Risk’ Sigs
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
A Matter of Respect Part 3: A Change in Focus
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…Prosper Like a Pro Part 4: Find a Financial Planner
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
Billing: Itemize or Flat-Rate?
How you bill your clients can have a huge impact on your bottom line. By Jennifer Paulson In the 2021…
Planning for Worst-Case Scenarios Part 3: Creating a Trust or Will
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Planning for Worst-Case Scenarios Part 1: Pets and Estate Planning
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Hacked!
Your social media account has been hacked. What’s next? By Jennifer Paulson It can happen to accounts of all sizes,…Word-of-Mouth Marketing
What people say about you can build your business. By Jennifer Paulson Word-of-mouth marketing can be a huge boost to…Mentoring and Collaboration
When we help each other, we all succeed and improve our industry. By Casey Hinton, With Jennifer Paulson Mentorship and…Build Your Community
Your barn is a community. Engaging your customers will help it grow. By Jennifer Paulson You have a barn full…
Creating Culture Part 6: Win-Win for All
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
Lesson (Horses) for Success Part 1: Temporary to Permanent Riders
Could your training program benefit from having lesson horses? This four-part series might help you say 'yes' to lesson horses.…
Introducing Horse IQ
Leverage a new digital platform to educate your new reining horse owners. By Jennifer Paulson With the increased visibility of…
Crisis Communication Part 2: Rider Injury
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Investing in Real Estate
Real estate investments can be used to subsidize your training business and build up funds for retirement. By Kristin Pitzer…
Broadening Horizons: Linde von Koeding
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…Getting the Message Right to the Right People Part 4: Sharing Your Knowledge
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
Master the Mayhem Part 4: Better-Than-the-Rest Billie
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…The Spin on Sponsorships Part 2: Feeding and Care of Sponsors
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…Fall Marketing Ideas
Plan your social media and marketing efforts ahead with these thought-starters for the fall season. By Jennifer Paulson Fall is…2023 Youth Coach of the Year: Shane Kelly
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…The Spin on Sponsorships Part 1: Types of Sponsorships
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…Multiple Personalities of the Non Pro Part 3: Micromanaging Mary
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…Planning for Worst-Case Scenarios Part 2: Choosing a Caretaker
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
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