Increasing Prices
When your expenses go up, your fees must, too. Here's how to communicate the increases to your customers. By Jennifer…
Curb Appeal Matters Part 1: First Impressions Count
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…Planning for Worst-Case Scenarios Part 2: Choosing a Caretaker
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
The Social Cowboy Part 1: Raking in the Likes
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
Four Easy Marketing Tips You’re Overlooking
Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…Timeliness Matters
In all things involving your business, being punctual can make or break your operation. This is especially true when it…Take Care of You
Minding your own health and well-being means you're ready to take on any challenge your business presents. By Jennifer Paulson…The Art of Reinvention Part 3: Transition With the Right Support
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…
Crisis Communication Part 2: Rider Injury
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Creating Culture Part 3: Communicate
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Multiple Personalities of the Non Pro Part 6: Stage-Fright Stacy
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
Keep Tabs on Your Competition
As an NRHA Professional, competition is at the core of your business. But understanding your competition is also valuable outside…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…2023 Youth Coach of the Year: Shane Kelly
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
A Matter of Respect Part 3: A Focus on the Horses
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…
2023 NRHA Professionals of the Year
Learn more about the recipients of these awards—chosen by their peers—and how they’ve built their careers to this level. By…
For the Long Haul
Very few long-term customers stay in your barn by chance. Here’s how to facilitate and grow your customers to stick…Keeping to the Code
Good ethics are key when buying or selling horses for customers. By Kristin Pitzer In the reining industry, horse buying…The Spin on Sponsorships Part 4: Signage at Shows/Clinics
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…Mentoring and Collaboration
When we help each other, we all succeed and improve our industry. By Casey Hinton, With Jennifer Paulson Mentorship and…
Invest in Yourself Part 3: Think Outside the Saddle
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
6 Can’t-Skip Social Media Tips
Remember these easy hints for better traction on social media. By Jennifer Paulson Advice for social media is pretty easy…
When the Horse Doesn’t Work Part 3: Explore All Options
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…Curb Appeal Matters Part 3: Function Over Form
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…
Master the Mayhem Part 5: Bubble-Wrap Barb
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
2023 Non Pro Coach of the Year: Dan Huss
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…Your Financial Training Plan Part 2: The Prime Time Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…
Planning for Worst-Case Scenarios Part 1: Pets and Estate Planning
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Unlock Your Full Potential Part 2: Getting Started and Finding a Coach
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…
Media Kits: How and Why
A media kit could help boost your business, from gaining customers to partnering with sponsors to becoming a reliable resource.…Build Barn (and Brand) Loyalty
Keeping customers loyal to your program bolsters your reputation and keeps your business running steady. By Jennifer Paulson You probably…
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