Word-of-Mouth Marketing
What people say about you can build your business. By Jennifer Paulson Word-of-mouth marketing can be a huge boost to…No Place Like Home Part 1: Make Cleanliness a Priority
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Keeping to the Code
Good ethics are key when buying or selling horses for customers. By Kristin Pitzer In the reining industry, horse buying…
2023 NRHA Professionals of the Year
Learn more about the recipients of these awards—chosen by their peers—and how they’ve built their careers to this level. By…
Invest in Yourself Part 3: Think Outside the Saddle
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
Invest in Yourself Part 1: Investing Isn’t a Scary Word
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…When the Horse Doesn’t Work Part 1: Mange Expectations and Voice Your Concerns
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…Find Your Realtor
The right realtor for your needs depends on many factors. Amy Rushing, an experienced horse-property realtor, shares her tips. By…Prosper Like a Pro Part 4: Find a Financial Planner
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…Curb Appeal Matters Part 1: First Impressions Count
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…Recognition Gets You Recognized
Think awards are silly? Think again—they can introduce you to a whole new customer base. By Jennifer Paulson It’s easy…
The Social Cowboy Part 1: Bettering Your Content
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
Creating Culture Part 3: Communicate
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Communication Counts
When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…
Prosper Like a Pro Part 3: Start Saving
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…Prioritize Your Mental Health Part 4: Common Signs of Mental Health Concerns
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…Budgeting by Buckets
Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…No Place Like Home Part 4: Groom Your Grounds
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Family/Work Balance
Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…The Art of Reinvention Part 1: When to Make a Change
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…How to Safely Host a Clinic
By ensuring that you have the appropriate policies in place, you’ll keep yourself protected when hosting a clinic on your…2023 Horseman of the Year: Nathan Piper
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
Avoid Penalties Outside the Arena: Quarterly Tax Payments
Paying quarterly taxes is about more than to avoiding a surprise at the end of the year. By Megan Arszman…Planning for Worst-Case Scenarios Part 4: Saving for Long-Term Care
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
Spring Content Ideas
Use these ideas to spur your creativity for you marketing this spring. By Jennifer Paulson With spring comes a trailer…Time for a New Look?
Is it time for new branding for your business? By Jennifer Paulson If you’ve been in this business any length…Getting the Message Right to the Right People Part 5: Making a Call to Action
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
What Happens If I Get Hurt?
How will you keep your business afloat if you’re injured? Learn how accident insurance is an affordable investment that can…5 Media Blunders You Don’t Want to Make
Interacting with the media isn’t a natural skill for most trainers. Learn what blunders to avoid and how to have…In It for the Long Run Part 1: Communication
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
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