
Don’t Get Caught Without Insurance Coverage
You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…
Master the Mayhem Part 3: No-Pay Paul
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
End Customer Turnover
Six tips for keeping long-term customers from NRHA Professionals who’ve been there and done that. By Katie Navarra Experienced NRHA…
Build Your Community
Your barn is a community. Engaging your customers will help it grow. By Jennifer Paulson You have a barn full…
Your Financial Training Plan Part 3: The Out-to-Pasture Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…
Winter Social Media Starters
Take advantage of a slower show schedule to plan your marketing strategy for the year. By Jennifer Paulson Even setting…
Say the Right Thing Part 4: Tough Questions
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
Summer Marketing Ideas
Use these thought-starters for your seasonal marketing efforts. By Jennifer Paulson There’s a lot going on around the barn and…
Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Personal Vs. Professional
Sometimes personal beliefs spill over into business. But there are times you should avoid the crossover on your social media.…
Creating Culture Part 2: Live What You Believe
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
Prioritize Your Mental Health Part 1: Find Exercise
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…
Planning Time Away
You have to make time to recharge so you can be the best trainer, coach, and horseman. By Katie Navarra…
Spring Content Ideas
Use these ideas to spur your creativity for you marketing this spring. By Jennifer Paulson With spring comes a trailer…
In It for the Long Run Part 3: Honesty and Equity
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…
What to Include on an Invoice
Too much information can confuse customers. Even the most basic invoices should include the following pieces of information. By Katie…
A Matter of Respect Part 1: A Way of Life
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…
Multiple Personalities of the Non Pro Part 3: Micromanaging Mary
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
Say the Right Thing Part 1: Why Media Matters
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
No Place Like Home Part 5: Organize the Gear
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
Delegate to Do More
Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…
Unlock Your Full Potential Part 4: Put Your Mind to It and Stay on Track
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…
Picking a Partnership
If you’re interested in co-owning a horse, make sure you have the right partnership in place before money exchanges hands. …
Creating Culture Part 4: Empower Employees
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
In It for the Long Run Part 4: Location and Consistency
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…
Winter Marketing Ideas
Heat up your marketing efforts this winter with these thought-starters. By Jennifer Paulson The first of the year brings a…
When the Horse Doesn’t Work Part 1: Mange Expectations and Voice Your Concerns
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
All Eyes on You
…Or at least your social media. By Jennifer Paulson Your social media posting game is strong. You’ve figured out a…
Planning for Worst-Case Scenarios Part 3: Creating a Trust or Will
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
Getting the Message Right to the Right People Part 5: Making a Call to Action
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
Quiet Quitting
Don't let employees fall through the cracks. By Jennifer Paulson You’ve probably seen the buzz about a concept called “quiet…
Creating Culture Part 6: Win-Win for All
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
Search the Pro Trainer:
































