Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Professionals Need Coaching, Too, Part 2: Trust Factor
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
Parting Ways
Separating from a customer isn’t easy, but it’ll probably be part of your business at some point. Be mindful in…Prosper Like a Pro Part 4: Find a Financial Planner
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…Creating Culture Part 4: Empower Employees
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Be Camera-Confident
Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…
Add Power to Your Efforts With Your Website
Social media might be most top-of-mind, but your website is where the work really gets done. By Jennifer Paulson We…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Healthy Boundaries
Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…When Clients Don’t Pay
Recovering money from nonpaying clients can be difficult, but by taking certain measures to protect yourself, you can prevent it…
Social Media Audit
Reviewing your social media past and present can help build your brand for the future. By Lauren Mack Have you…
Creating Culture Part 3: Communicate
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
Say the Right Thing Part 3: Best Foot Forward
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…A Matter of Respect Part 1: A Way of Life
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…Keeping to the Code
Good ethics are key when buying or selling horses for customers. By Kristin Pitzer In the reining industry, horse buying…
Million-Dollar Marketing Part 1: Branding
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
Creating Culture Part 6: Win-Win for All
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…Unlock Your Full Potential Part 3: SMART Goals
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…5 Media Blunders You Don’t Want to Make
Interacting with the media isn’t a natural skill for most trainers. Learn what blunders to avoid and how to have…When the Horse Doesn’t Work Part 1: Mange Expectations and Voice Your Concerns
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
Introducing Horse IQ
Leverage a new digital platform to educate your new reining horse owners. By Jennifer Paulson With the increased visibility of…
Multiple Personalities of the Non Pro Part 5: Big-Dreams Darcy
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
The Social Cowboy Part 1: Bettering Your Content
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…When the Horse Doesn’t Work Part 2: Assess Risk Tolerance and Acknowledge Your Responsibility
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…Invest in Yourself Part 2: Be Your Own Client
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…No Place Like Home Part 6: Create Separate Spaces
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Planning for Worst-Case Scenarios Part 2: Choosing a Caretaker
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Learn Together Part 2: Legal Standards
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…Increasing Prices
When your expenses go up, your fees must, too. Here's how to communicate the increases to your customers. By Jennifer…
Broadening Horizons: Linde von Koeding
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…Getting the Message Right to the Right People Part 5: Making a Call to Action
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
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