No Place Like Home Part 2: Simplify the Layout
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
Four Easy Marketing Tips You’re Overlooking
Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…
Inspire Your Team
Engaging current and new customers is important. But doing the same for your team of employees might be even more…Time for a New Look?
Is it time for new branding for your business? By Jennifer Paulson If you’ve been in this business any length…Crisis Communication Part 1: Devastating Weather Event
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
When the Horse Doesn’t Work Part 2: Assess Risk Tolerance and Acknowledge Your Responsibility
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…Find Your Realtor
The right realtor for your needs depends on many factors. Amy Rushing, an experienced horse-property realtor, shares her tips. By…End Customer Turnover
Six tips for keeping long-term customers from NRHA Professionals who’ve been there and done that. By Katie Navarra Experienced NRHA…
Master the Mayhem Part 5: Bubble-Wrap Barb
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…Invest in Yourself Part 4: When to Start Investing
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…Delegate to Do More
Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…
The Social Cowboy Part 1: Bettering Your Content
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…Professionals Need Coaching, Too, Part 1: An Extra Set of Eyes
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…Prosper Like a Pro Part 1: Mapping Out a Plan
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…The Art of Reinvention Part 1: When to Make a Change
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…
What to Include on an Invoice
Too much information can confuse customers. Even the most basic invoices should include the following pieces of information. By Katie…Build a Better Team
You’ve hired the right people to support your business. Now, what can you do to help them work together to…
Google Reviews
Use reviews to build your visibility and your business. By Jennifer Paulson When acquiring new customers, we’ve established that most…Creating Culture Part 1: What Is Culture?
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Prosper Like a Pro Part 3: Start Saving
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…No Place Like Home Part 3: Light Up Their World
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Beginner Boom
Capitalize on the growing popularity of reining among riders coming from other disciplines and newcomers to horses. By Jennifer Paulson…
Your Financial Training Plan Part 1: The Futurity Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…
Multiple Personalities of the Non Pro Part 1: Party-Hardy Charlie
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…Picking a Partnership
If you’re interested in co-owning a horse, make sure you have the right partnership in place before money exchanges hands. …Creating Culture Part 4: Empower Employees
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
The Social Cowboy Part 1: Raking in the Likes
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
Master the Mayhem Part 3: No-Pay Paul
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…The Art of Reinvention Part 3: Transition With the Right Support
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…
For the Long Haul
Very few long-term customers stay in your barn by chance. Here’s how to facilitate and grow your customers to stick…
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