No Place Like Home Part 3: Light Up Their World
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
Winter Social Media Starters
Take advantage of a slower show schedule to plan your marketing strategy for the year. By Jennifer Paulson Even setting…
Keeping to the Code
Good ethics are key when buying or selling horses for customers. By Kristin Pitzer In the reining industry, horse buying…
Broadening Horizons: David Hanson
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…
Thinking Outside the Circles Part 1: Judging
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…Curb Appeal Matters Part 3: Function Over Form
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…5 Media Blunders You Don’t Want to Make
Interacting with the media isn’t a natural skill for most trainers. Learn what blunders to avoid and how to have…Social Media Audit
Reviewing your social media past and present can help build your brand for the future. By Lauren Mack Have you…Say the Right Thing Part 2: Do Some Prep & Remember As Much As You Can
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Unlock Your Full Potential Part 2: Getting Started and Finding a Coach
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…
Are You Actually Covered Part 3: The Termination Clause
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
Multiple Personalities of the Non Pro Part 1: Party-Hardy Charlie
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
The Social Cowboy Part 1: Beyond Social Media
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
Budgeting by Buckets
Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…Thinking Outside the Circles Part 2: Coaching and Clinics
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…
The Art of Reinvention Part 4: Closing Sage Advice
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
Social Media on the Up and Up
Credibility and integrity mean everything in business. Ensure that your social media use shines a positive light on your training…Prosper Like a Pro Part 3: Start Saving
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
Creating Culture Part 3: Communicate
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Professionals Need Coaching, Too, Part 3: What to Look For
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
What Goes Into a Will?
Check your will against this list, or let it guide you as you write your will. By Jennifer Paulson Talking…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Are You Actually Covered Part 1: DIY Contracts and ‘Inherent Risk’ Sigs
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
2023 Non Pro Coach of the Year: Dan Huss
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
Getting the Message Right to the Right People Part 2: First Steps
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
Introducing Horse IQ
Leverage a new digital platform to educate your new reining horse owners. By Jennifer Paulson With the increased visibility of…
Four Easy Marketing Tips You’re Overlooking
Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…Creating Culture Part 5: Tools for Change
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…No Place Like Home Part 4: Groom Your Grounds
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Working Students: What Do They Do?
You have a student intern. Now what do you do? By Katie Navarra Working students at stables are a lot…
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