Mentoring and Collaboration
When we help each other, we all succeed and improve our industry. By Casey Hinton, With Jennifer Paulson Mentorship and…Make It Official
Many deals are done on a word and a handshake in the horse industry. But when it comes to your…Beginner Boom
Capitalize on the growing popularity of reining among riders coming from other disciplines and newcomers to horses. By Jennifer Paulson…
In It for the Long Run Part 2: Understanding Their Goals
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…
Keep Tabs on Your Competition
As an NRHA Professional, competition is at the core of your business. But understanding your competition is also valuable outside…
Keeping to the Code
Good ethics are key when buying or selling horses for customers. By Kristin Pitzer In the reining industry, horse buying…
Crisis Communication Part 2: Rider Injury
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Prosper Like a Pro Part 4: Find a Financial Planner
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…No Place Like Home Part 4: Groom Your Grounds
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…2023 Horseman of the Year: Nathan Piper
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
Master the Mayhem Part 4: Better-Than-the-Rest Billie
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
Multiple Personalities of the Non Pro Part 5: Big-Dreams Darcy
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…Be Camera-Confident
Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…SafeSport for All
Use this government program to add credibility to your business. By Jennifer Paulson Do you have youth riders in your…
What Goes Into a Will?
Check your will against this list, or let it guide you as you write your will. By Jennifer Paulson Talking…Getting the Message Right to the Right People Part 4: Sharing Your Knowledge
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Word-of-Mouth Marketing
What people say about you can build your business. By Jennifer Paulson Word-of-mouth marketing can be a huge boost to…
Multiple Personalities of the Non Pro Part 2: Parent/Spouse With Good Intentions
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
2023 Up-and-Coming Professional of the Year: Jack Daniels
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…Prioritize Your Mental Health Part 4: Common Signs of Mental Health Concerns
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…Delegate to Do More
Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…Curb Appeal Matters Part 1: First Impressions Count
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…
Say the Right Thing Part 3: Best Foot Forward
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Communication Counts
When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…Build a Better Team
You’ve hired the right people to support your business. Now, what can you do to help them work together to…The Spin on Sponsorships Part 4: Signage at Shows/Clinics
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…Sponsorship Starters
Learn how top riders create and maintain willing partnerships. By Lauren Stanley Do you dream of being a top competitor…
A Matter of Respect Part 3: A Focus on the Horses
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…
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