Leverage fall happenings to boost your business.
By Jennifer Paulson
This might be the busiest time of the year for NRHA Professionals, as you gear up for championship events and make the final push for annual titles. Plan your marketing strategy early, enlist help where you need it, and remember that this busy season shall pass, just as it does every year.
Enlist help. If you usually handle your own social media, now might be the time to enlist help. That can look like a lot of different scenarios, from hiring someone to handle all content creation and posting to asking an assistant or client rider who has social media savvy to help with the effort.
Create a gratitude theme. November very well might be your busiest month, but you can plan your social media ahead of time—even scheduling posts as far into the future as possible. One simple theme for these posts could be gratitude—for your help, your sponsors, your family, your clients and even your horses. Create a simple image template, drop in the photo of the recipient of your thanks, and write a couple sentences about what they do to make your life better. By creating these posts ahead of time, you keep up with your social media goals but don’t get bogged down in it daily.
Use recaps. As you head into the big shows of the fall, post recaps of the successes of your horses and riders to show their journeys. You could ask each owner/rider to write their own, saving you time on content creation.
Update everything. This time of year can mean high-profile wins that put all eyes on your business. Be sure that you present the right digital presence by updating every part of your digital footprint, from your website to each of your social media platforms.
Find the freestyle videos and photos. Celebrate Halloween on social media and on your website by sharing past freestyle videos and photos that feature the centerpiece of the holiday—costumes! Consider posting one a day the week of Halloween, if you have that much content, or create a group of posts to go up on October 31.
