Fine-Tune Your Facebook Ads

Use this powerful tool to promote your business.

By Jennifer Paulson

Use free tools to create the most effective Facebook ads for your business. Photo by Will Francis on Unsplash

If your 2023 social media strategy includes adding Facebook advertisements to your toolbox, you need to check out the Advertiser Success Center. They call it “your all-in-one resource for leveling-up your advertising strategy,” and it’s free of charge.

Here you’ll find links to learn more about:

  • How the ad auction works
  • Choosing your objective
  • Finding your perfect audience
  • Setting your budget
  • Creative tips for ad creation
  • Measuring your performance as your ad runs and following your campaign

Once you’re a master of those aspects of Facebook advertising, you can continue your growth with their tips for video creation, testing strategies, and more.

You might ask yourself, why would you use Facebook ads? Here are just a few reasons.

  • To advertise a clinic or educational opportunity
  • When you relocate your business
  • To draw new customers to your barn
  • When you add services to your business
  • To sell tack or gear to outside customers