Plan your social media and marketing efforts ahead with these thought-starters for the fall season.
By Jennifer Paulson
Fall is championship season, which means you’re busier than ever, but it also affords a great opportunity to put all eyes on your success. Here are a few thought-starters to get you going for all of your marketing needs during this hectic-yet-rewarding time of year.
Share Your Travel. People get excited when heading to these major events of the fall. Share videos and photos of your trip along the way, especially if it’s an especially long distance or a special trip.
Post Travel Tips. DIY riders want to know how you get your horses safely to the next show. Create videos or post blogs on your website detailing every step you take when it comes to travel prep and being on the road, from washing the trailer to stopping on the way to bedding down at the event.
Go Behind the Scenes. Horse fans who aren’t at the event love to see what’s going on around the show. Post images from the wash racks, your stalls, the warm-up arenas, etc. to give the flavor of the event to those who can’t attend in person.
Don’t Forget Your Sponsors. Before you get elbows deep in the busy season, meet with your sponsors to figure out ways to collaborate on social media and learn how you can be a valuable team member to support your endorsement.
Show Some Trends. Shopping is often a highlight at these big events. If it’s your thing (or your partner’s), show some trends from the show including everything from clothing and hats to saddle pads and tack. (This is also a great way to highlight sponsors.)
Highlight Your Dogs. It sounds silly, but people love horse-show dogs. Make your dogs the star of your Instagram stories for a day, showing the dog’s activities and adding humor, music, and attitude to fit your brand.
Share Key Learnings. We can’t win them all, and learning moments come from loss. Keep your social feeds real by sharing what you learned from mistakes in the pen. Humanizing yourself and sharing real insight equals bit engagement potential.
Keep It Positive. Keep your social media on the sunny side. It shines a positive light on the reining industry and the entire horse world when we can highlight the best of what we have to share.
