Use reviews to build your visibility and your business.
By Jennifer Paulson
When acquiring new customers, we’ve established that most people complete a Google search to find what they want. According to allbusiness.com, more than 60% of people use Google reviews to help inform their decision about trying out a business. This means simple Google reviews could be huge assets to gaining new customers at your barn.
How do you start raking in reviews? Follow these steps.
Claim your Google business profile. Visit google.com/business , and enter your business name. It will either be present on a list, or you’ll create a new business. Choose your business type (most likely, service). Then choose your business (horse trainer and horse breeder are options). You’ll complete this portion by adding some contact information.
Request reviews from current customers. Your client roster is your biggest asset for getting reviews rolling. Ask them to leave reviews for your service, the care of your horses, your coaching, etc. The more detailed, the better. Be sure to thank each reviewer!
Handle negative reviews. If you see a review you feel is inaccurate or unfair, you can flag it as inappropriate and Google can remove it. However, it might be best to respond to the review—calmly and professionally—to resolve the matter.
Monitor reviews regularly. Your Google reviews influence your placement in Google search results and your SEO popularity. Keep an eye on them to thank positive reviewers and manage any problems that arise from negative reviews.
