Use these ideas to spur your creativity for you marketing this spring.
By Jennifer Paulson
With spring comes a trailer full of new content ideas for your social media pages and your website. Here’s a handful of thought-starters to get you going in the right direction promoting your business.
Babies! Share those beautiful foals, ask your followers to share theirs, and have fun with the name game on social media. You can also create a blog post detailing the history of each foal, including bloodlines, stories about the sire and dam, and each foal’s budding personality traits.
Spring Grooming Tips. Your horses are probably slick and shiny from spending all winter under the lights and bundled up tight in blankets. But many of your followers might not be as fortunate. Share your best spring grooming hacks, and ask your fans to share their results with you. Bonus: It’s a good way to incorporate any of your sponsors who offer grooming products.
Horse-Shopping Hints. As your customers buy new horses and you announce new partnerships, offer some service to your audience by sharing a hint about finding the right horse. Adding a service element to a post that might be largely self-serving can boost audience engagement and give them a reason to care.
Spring Cleaning. As you tidy up your barn and tack room this spring, share those activities on social media, especially Instagram Stories. This is another way to include your sponsors in your content as you share favorite bits, bridles, saddles, and pads from manufacturers with which you partner.
Training Tactics. Training content is evergreen—meaning it’s viable just about any time of year. Critique rides, have your assistant film you while working with a horse, or just stand up facing the camera to talk about a philosophy. This content is gold because you can upload it directly to Facebook as well as to your website for future use.
