Use these thought-starters for your seasonal marketing efforts.
By Jennifer Paulson
There’s a lot going on around the barn and in the show pen during these hot summer months. Plan your content ahead so you can stay cool and not feel extra pressure for your marketing efforts.
Have some fun. Plan a barn barbecue, outing to a water park, or even just an “impromptu” water fight, and catch it all on social media to share your barn’s family vibe and focus on fun as well as riding.
Record and share your best summer grooming tips. Have secrets for keeping your dark bay or black horses from sun-bleaching? Share them on your website and on social media. Horse folks are hungry for your best grooming tricks, and they’re easy for you to share.
Host a party at your next show. Speak to show management at one of the events you’ll attend this summer about hosting an ice cream social, popsicle party, or happy hour to help keep exhibitors cool and happy. It’s a great way to make your name part of the event and spread goodwill among competitors in your area.
Share tack maintenance. Sweat and heat put your gear to the test. Share how you keep it all clean and in good repair with a simple reel on Instagram or a longer video on you website.
Highlight a hero. Is there a reining or other horse-training legend you could partner with to create unique content? Think about a past or current mentor who might be willing to work with you to share a campaign of tips, historic stories, or other entertaining content that will draw in fans of yours and your hero’s.
Don’t forget the Reining Horse Foundation. When you’re at shows this summer, seek out or create opportunities to raise funds for RHF. Many events have implemented loose-change jars, dummy-ropings, and other events to help support RHF. Posting about your efforts will gain you goodwill.
