Help your affiliate find sponsorships for shows, clinics, and other events with these tips.
By Katie Navarra
Sponsorships are vital to supporting a wide variety of equine activities. The cash value is the most obvious reason that facility and event managers pursue sponsorships. These relationships with other businesses generate cash flow that can support upgrades, control costs for shows or clinics, and provide opportunities to award more substantial prize offerings.
Monetary sponsorships are important, but a strategic sponsorship agreement can offer even greater benefits. One example is media coverage. A sponsoring company with an established brand may agree to promote a facility or an event as part of a sponsorship package. Increased visibility in the local, regional, or national community drives increased participation in competitions and clinics.In-kind sponsorships are another form of support. These agreements provide a tangible item in exchange for recognition as a sponsor. These items could range from food and beverage at an event to tack, feed, grooming supplies, and more.
Here are five things to think about when seeking a sponsor.
Part 2: Feeding and Care of Sponsors
Part 3: Sponsor Seminars at a Facility
Part 4: Signage at Shows/Clinics
Sponsor Seminars at a Facility
Seminars are good ways to introduce new clients to your affiliate and to provide learning opportunities . Seminars tend to be low-cost events, but sponsors can help increase awareness of the event and provide financial support, which would allow for providing attendee perks.
Here are four low-budget ways sponsors you can ask sponsors to support your seminar.
Notebooks and pens: Notebooks and pens are a fun and creative way for a sponsor to get their name in front of seminar attendees. It gives participants a method for taking notes and a takeaway that provides a reminder of the sponsor name and logo days beyond the event itself.
Samples: Companies sponsor events in hopes of acquiring new customers. Providing product samples is a great way to reach potential shoppers. Businesses already have these items on hand, and attendees feel like they are receiving a bonus just for attending.
Logo bags: Many companies that provide sponsorships already have giveaway items produced. Sometimes that’s a plastic or reusable bag with their logo. Asking a sponsor to donate enough bags for event attendees is an easy way for a sponsor to get involved. Seminar participants love totes for informational literature, and the sponsor’s logo serves as a lasting reminder of the company’s support.
Refreshments: Most participants don’t expect a meal at seminars; however, light refreshments can encourage attendance. Ask a sponsor if they would be willing to cover the cost of providing snacks. Remember that sponsorships of any value are about relationships. Recognize sponsors and say thank you often. During the seminar, be sure to acknowledge sponsor support. After the event is over, give sponsors a shout out on social media and include a thank-you on your website.
Read the rest of this article at the links above.
