What people say about you can build your business.
By Jennifer Paulson
Word-of-mouth marketing can be a huge boost to your business when handled thoughtfully. Here are three ways you can use this virtually free method to promote your business.
Be an Authority
Simply by becoming an NRHA Professional, you’ve established yourself as having at least minimal authority on reining horses. You further your clout by establishing your accomplishments, producing a website for your business, creating engaging social media, and interacting with fans/potential customers. These are basic business practices that give you an edge over someone without a website, whose social media isn’t active, and whose contact information isn’t current.
Make Employees Ambassadors
Your employees represent your brand and who you are. By building a culture that encourages everyone to work in the same direction, with the same core philosophies, your employees become brand ambassadors. They can help new customers take interest in your business by speaking with them at events; representing your barn in a positive, professional manner; and even sharing your social media and marketing efforts.
Keep It Positive
When interacting with potential new clients, keep the experiences positive. Speak well of others (or not at all), talk about the great things happening in our industry, and avoid controversial topics that could be misinterpreted and passed along without the original intent. The same applies when answering people comments on social media: stay positive, and don’t engage with negativity.
