Dollars & Sense
Fall Marketing Ideas
Plan your social media and marketing efforts ahead with these thought-starters for the fall season. By Jennifer Paulson Fall is…Take Care of You
Minding your own health and well-being means you're ready to take on any challenge your business presents. By Jennifer Paulson…Build Barn (and Brand) Loyalty
Keeping customers loyal to your program bolsters your reputation and keeps your business running steady. By Jennifer Paulson You probably…Communication Counts
When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…
Million-Dollar Marketing Part 1: Branding
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
Creating Culture Part 1: What Is Culture?
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
How’s Your Profile?
Did you know you have a profile on nrha.com? Check it out for yourself by clicking the Resources tab and…Crisis Communication Part 4: You Get Hurt
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Crisis Communication Part 1: Devastating Weather Event
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Marriage, Finances, and Conflict
Don't let your relationship suffer. Consider these five tips. By Jennifer Paulson Debt and finances are top two reasons former…
Winter Social Media Starters
Take advantage of a slower show schedule to plan your marketing strategy for the year. By Jennifer Paulson Even setting…Build Your Community
Your barn is a community. Engaging your customers will help it grow. By Jennifer Paulson You have a barn full…
Investing in Real Estate
Real estate investments can be used to subsidize your training business and build up funds for retirement. By Kristin Pitzer…
Add Power to Your Efforts With Your Website
Social media might be most top-of-mind, but your website is where the work really gets done. By Jennifer Paulson We…Hacked!
Your social media account has been hacked. What’s next? By Jennifer Paulson It can happen to accounts of all sizes,…
Spring Content Ideas
Use these ideas to spur your creativity for you marketing this spring. By Jennifer Paulson With spring comes a trailer…Hiring the Unicorn
Clear criteria can help you find the right new employee and establish the new hire’s role. And if you’re a…
Making the Pitch
Presentation is everything when selling ideas to owners. By Jennifer Paulson Have you ever felt compelled to take horses to…
What Goes Into a Will?
Check your will against this list, or let it guide you as you write your will. By Jennifer Paulson Talking…
Are You Actually Covered Part 3: The Termination Clause
It might seem like having any generic contract or liability release will cover your needs, but not all of them…Are You Actually Covered Part 2: The Assumptive Contract and the Form Document
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
Are You Actually Covered Part 1: DIY Contracts and ‘Inherent Risk’ Sigs
It might seem like having any generic contract or liability release will cover your needs, but not all of them…All Eyes on You
…Or at least your social media. By Jennifer Paulson Your social media posting game is strong. You’ve figured out a…
Keep Tabs on Your Competition
As an NRHA Professional, competition is at the core of your business. But understanding your competition is also valuable outside…Personal Vs. Professional
Sometimes personal beliefs spill over into business. But there are times you should avoid the crossover on your social media.…Inspire Your Team
Engaging current and new customers is important. But doing the same for your team of employees might be even more…Find Your Realtor
The right realtor for your needs depends on many factors. Amy Rushing, an experienced horse-property realtor, shares her tips. By…Working Students: What Do They Do?
You have a student intern. Now what do you do? By Katie Navarra Working students at stables are a lot…
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