Four Easy Marketing Tips You’re Overlooking

Dollars & Sense, Engagement & Social Media|January 29, 2025
Reading Time 2 minutes

Marketing doesn’t have to be a ton of work. Check that you’re using these simple tactics.

By Jennifer Paulson

Sometimes the easiest ways to boost marketing efforts are right in front of your eyes. Double-check that you’re covering these four often-overlooked resources. Photo by Campaign Creators on UnSplash

It’s easy to get bogged down in intense efforts, and in that process, you might overlook a few of the easiest ways to market your business. Be sure you’ve completed each of these basic tactics to boost your presence.

  1. Get Listed on Google My Business. This is the listing that appears when someone searches for your business on Google or Google Maps. Visit google.com/business, and follow the prompts to add details about your operation.
  2. Learn Basic SEO for Your Website. It sounds intimidating, but basic search engine optimization (SEO) comes down to four cornerstones to use behind the scenes on your site: relevant and helpful content, compelling and accurate meta titles and meta descriptions, image alt text that describes the images on the page, and the Google Search Console (watch tutorials online to get the jist).
  3. Get Listed in Directories. Many local horse groups offer directories for horse professionals, and other professional associations offer lists, too. Be sure your listings are accurate and complete to get the best results. This includes your profile on ReinerSuite™!
  4. Activate Your Social Media. Take a hard look at how you use social media and if you’re activating all of its possibilities.