Dollars & Sense

  • Delegate to Do More

    Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…
  • Defamation or Opinion?

    As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
  • Build a Better Team

    You’ve hired the right people to support your business. Now, what can you do to help them work together to…
  • How to Safely Host a Clinic 

    By ensuring that you have the appropriate policies in place, you’ll keep yourself protected when hosting a clinic on your…
  • 11 Tips for Tax Write-Offs

    Stay on top of your potential tax breaks to minimize your payments. By Megan Arszman Most professionals dread tax season,…
  • Invest in Yourself Part 4: When to Start Investing

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • Family/Work Balance

    Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…
  • Fine-Tune Your Facebook Ads

    Use this powerful tool to promote your business. By Jennifer Paulson If your 2023 social media strategy includes adding Facebook…
  • Invest in Yourself Part 3: Think Outside the Saddle

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • Invest in Yourself Part 2: Be Your Own Client

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • Invest in Yourself Part 1: Investing Isn’t a Scary Word

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • New Year Marketing Calendar

    Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…
  • Parting Ways

    Separating from a customer isn’t easy, but it’ll probably be part of your business at some point. Be mindful in…
  • When Clients Don’t Pay

    Recovering money from nonpaying clients can be difficult, but by taking certain measures to protect yourself, you can prevent it…
  • Budgeting by Buckets

    Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…
  • Picking a Partnership

    If you’re interested in co-owning a horse, make sure you have the right partnership in place before money exchanges hands. …
  • Healthy Boundaries

    Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
  • More Fall Marketing Tips

    Leverage fall happenings to boost your business. By Jennifer Paulson This might be the busiest time of the year for…
  • Google Reviews

    Use reviews to build your visibility and your business. By Jennifer Paulson When acquiring new customers, we’ve established that most…
  • Quiet Quitting

    Don't let employees fall through the cracks. By Jennifer Paulson You’ve probably seen the buzz about a concept called “quiet…
  • Timeliness Matters

    In all things involving your business, being punctual can make or break your operation. This is especially true when it…
  • Don’t Get Caught Without Insurance Coverage

    You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…
  • Be Camera-Confident

    Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…
  • Summer Marketing Ideas

    Use these thought-starters for your seasonal marketing efforts. By Jennifer Paulson There’s a lot going on around the barn and…
  • Increasing Prices

    When your expenses go up, your fees must, too. Here's how to communicate the increases to your customers. By Jennifer…
  • Take the Community Spotlight

    Community publications and media can be the sweet spot to promote your business locally. By Jennifer Paulson When you think…
  • Billing: Itemize or Flat-Rate?

    How you bill your clients can have a huge impact on your bottom line. By Jennifer Paulson In the 2021…
  • SafeSport for All

    Use this government program to add credibility to your business. By Jennifer Paulson Do you have youth riders in your…
  • Beginner Boom

    Capitalize on the growing popularity of reining among riders coming from other disciplines and newcomers to horses. By Jennifer Paulson…
  • Winter Marketing Ideas

    Heat up your marketing efforts this winter with these thought-starters. By Jennifer Paulson The first of the year brings a…
  • Four Easy Marketing Tips You’re Overlooking

    Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…
  • Media Kits: How and Why

    A media kit could help boost your business, from gaining customers to partnering with sponsors to becoming a reliable resource.…