Dollars & Sense
Delegate to Do More
Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…Build a Better Team
You’ve hired the right people to support your business. Now, what can you do to help them work together to…How to Safely Host a Clinic
By ensuring that you have the appropriate policies in place, you’ll keep yourself protected when hosting a clinic on your…11 Tips for Tax Write-Offs
Stay on top of your potential tax breaks to minimize your payments. By Megan Arszman Most professionals dread tax season,…Invest in Yourself Part 4: When to Start Investing
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…Family/Work Balance
Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…Fine-Tune Your Facebook Ads
Use this powerful tool to promote your business. By Jennifer Paulson If your 2023 social media strategy includes adding Facebook…Invest in Yourself Part 3: Think Outside the Saddle
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…Invest in Yourself Part 2: Be Your Own Client
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…Invest in Yourself Part 1: Investing Isn’t a Scary Word
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…New Year Marketing Calendar
Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…Parting Ways
Separating from a customer isn’t easy, but it’ll probably be part of your business at some point. Be mindful in…When Clients Don’t Pay
Recovering money from nonpaying clients can be difficult, but by taking certain measures to protect yourself, you can prevent it…Budgeting by Buckets
Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…Picking a Partnership
If you’re interested in co-owning a horse, make sure you have the right partnership in place before money exchanges hands. …Healthy Boundaries
Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…More Fall Marketing Tips
Leverage fall happenings to boost your business. By Jennifer Paulson This might be the busiest time of the year for…Google Reviews
Use reviews to build your visibility and your business. By Jennifer Paulson When acquiring new customers, we’ve established that most…Quiet Quitting
Don't let employees fall through the cracks. By Jennifer Paulson You’ve probably seen the buzz about a concept called “quiet…Timeliness Matters
In all things involving your business, being punctual can make or break your operation. This is especially true when it…Don’t Get Caught Without Insurance Coverage
You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…Be Camera-Confident
Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…Summer Marketing Ideas
Use these thought-starters for your seasonal marketing efforts. By Jennifer Paulson There’s a lot going on around the barn and…Increasing Prices
When your expenses go up, your fees must, too. Here's how to communicate the increases to your customers. By Jennifer…Take the Community Spotlight
Community publications and media can be the sweet spot to promote your business locally. By Jennifer Paulson When you think…Billing: Itemize or Flat-Rate?
How you bill your clients can have a huge impact on your bottom line. By Jennifer Paulson In the 2021…SafeSport for All
Use this government program to add credibility to your business. By Jennifer Paulson Do you have youth riders in your…Beginner Boom
Capitalize on the growing popularity of reining among riders coming from other disciplines and newcomers to horses. By Jennifer Paulson…Winter Marketing Ideas
Heat up your marketing efforts this winter with these thought-starters. By Jennifer Paulson The first of the year brings a…Four Easy Marketing Tips You’re Overlooking
Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…Media Kits: How and Why
A media kit could help boost your business, from gaining customers to partnering with sponsors to becoming a reliable resource.…
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