Engagement & Social Media
Build a Better Team
You’ve hired the right people to support your business. Now, what can you do to help them work together to…Fine-Tune Your Facebook Ads
Use this powerful tool to promote your business. By Jennifer Paulson If your 2023 social media strategy includes adding Facebook…Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…
New Year Marketing Calendar
Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…
Healthy Boundaries
Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
More Fall Marketing Tips
Leverage fall happenings to boost your business. By Jennifer Paulson This might be the busiest time of the year for…Be Camera-Confident
Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…Take the Community Spotlight
Community publications and media can be the sweet spot to promote your business locally. By Jennifer Paulson When you think…
6 Can’t-Skip Social Media Tips
Remember these easy hints for better traction on social media. By Jennifer Paulson Advice for social media is pretty easy…Winter Marketing Ideas
Heat up your marketing efforts this winter with these thought-starters. By Jennifer Paulson The first of the year brings a…
Four Easy Marketing Tips You’re Overlooking
Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…
Media Kits: How and Why
A media kit could help boost your business, from gaining customers to partnering with sponsors to becoming a reliable resource.…
Say the Right Thing Part 1: Why Media Matters
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
Say the Right Thing Part 4: Tough Questions
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
Say the Right Thing Part 3: Best Foot Forward
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Say the Right Thing Part 2: Do Some Prep & Remember As Much As You Can
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Fall Marketing Ideas
Plan your social media and marketing efforts ahead with these thought-starters for the fall season. By Jennifer Paulson Fall is…Build Barn (and Brand) Loyalty
Keeping customers loyal to your program bolsters your reputation and keeps your business running steady. By Jennifer Paulson You probably…
Million-Dollar Marketing Part 1: Branding
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
The Social Cowboy Part 1: Beyond Social Media
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…The Social Cowboy Part 1: Become Insta-Famous
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…The Social Cowboy Part 1: Bettering Your Content
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
The Social Cowboy Part 1: Raking in the Likes
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
Social Media on the Up and Up
Credibility and integrity mean everything in business. Ensure that your social media use shines a positive light on your training…Build Your Community
Your barn is a community. Engaging your customers will help it grow. By Jennifer Paulson You have a barn full…
Making the Pitch
Presentation is everything when selling ideas to owners. By Jennifer Paulson Have you ever felt compelled to take horses to…Hacked!
Your social media account has been hacked. What’s next? By Jennifer Paulson It can happen to accounts of all sizes,…
Spring Content Ideas
Use these ideas to spur your creativity for you marketing this spring. By Jennifer Paulson With spring comes a trailer…Personal Vs. Professional
Sometimes personal beliefs spill over into business. But there are times you should avoid the crossover on your social media.…
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