Avoid Penalties Outside the Arena: Quarterly Tax Payments
Paying quarterly taxes is about more than to avoiding a surprise at the end of the year. By Megan Arszman…
Personal Vs. Professional
Sometimes personal beliefs spill over into business. But there are times you should avoid the crossover on your social media.…Hacked!
Your social media account has been hacked. What’s next? By Jennifer Paulson It can happen to accounts of all sizes,…Getting the Message Right to the Right People Part 4: Sharing Your Knowledge
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Build Your Community
Your barn is a community. Engaging your customers will help it grow. By Jennifer Paulson You have a barn full…
Thinking Outside the Circles Part 3: Selling and Catch-Riding
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Build Barn (and Brand) Loyalty
Keeping customers loyal to your program bolsters your reputation and keeps your business running steady. By Jennifer Paulson You probably…
The Balancing Act Part 1: The Constant Traveler
NRHA Professionals find themselves on the road more than ever. How can you manage your business, string of horses and…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
Social Media Audit
Reviewing your social media past and present can help build your brand for the future. By Lauren Mack Have you…Build a Better Team
You’ve hired the right people to support your business. Now, what can you do to help them work together to…
Creating Culture Part 6: Win-Win for All
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
Delegate to Do More
Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…Be Camera-Confident
Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…Working Students: What Do They Do?
You have a student intern. Now what do you do? By Katie Navarra Working students at stables are a lot…Find Your Realtor
The right realtor for your needs depends on many factors. Amy Rushing, an experienced horse-property realtor, shares her tips. By…No Place Like Home Part 6: Create Separate Spaces
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
Crisis Communication Part 2: Rider Injury
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Invest in Yourself Part 3: Think Outside the Saddle
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…No Place Like Home Part 1: Make Cleanliness a Priority
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
For the Long Haul
Very few long-term customers stay in your barn by chance. Here’s how to facilitate and grow your customers to stick…Word-of-Mouth Marketing
What people say about you can build your business. By Jennifer Paulson Word-of-mouth marketing can be a huge boost to…Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…Learn Together Part 3: How a Group Could Help You
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…Take Care of You
Minding your own health and well-being means you're ready to take on any challenge your business presents. By Jennifer Paulson…
Learn Together Part 1: A Little History and Keys to Success
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…Planning for Worst-Case Scenarios Part 2: Choosing a Caretaker
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Broadening Horizons: Gil Friedman
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…Recognition Gets You Recognized
Think awards are silly? Think again—they can introduce you to a whole new customer base. By Jennifer Paulson It’s easy…More Fall Marketing Tips
Leverage fall happenings to boost your business. By Jennifer Paulson This might be the busiest time of the year for…
The Social Cowboy Part 1: Bettering Your Content
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
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