Build Your Community
Your barn is a community. Engaging your customers will help it grow. By Jennifer Paulson You have a barn full…Getting the Message Right to the Right People Part 3: Choosing Your Outlets
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Communication Counts
When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…When the Horse Doesn’t Work Part 1: Mange Expectations and Voice Your Concerns
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…Broadening Horizons: Gil Friedman
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…
Prosper Like a Pro Part 3: Start Saving
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
No Place Like Home Part 1: Make Cleanliness a Priority
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Multiple Personalities of the Non Pro Part 4: Poor-Loser Larry
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
Prioritize Your Mental Health Part 2: Create Boundaries
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…Parting Ways
Separating from a customer isn’t easy, but it’ll probably be part of your business at some point. Be mindful in…
Say the Right Thing Part 4: Tough Questions
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Invest in Yourself Part 2: Be Your Own Client
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…Beginner Boom
Capitalize on the growing popularity of reining among riders coming from other disciplines and newcomers to horses. By Jennifer Paulson…
A Matter of Respect Part 2: A Commitment to Horsemanship
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…Crisis Communication Part 4: You Get Hurt
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Prioritize Your Mental Health Part 4: Common Signs of Mental Health Concerns
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…2023 Youth Coach of the Year: Shane Kelly
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Professionals Need Coaching, Too, Part 1: An Extra Set of Eyes
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
No Place Like Home Part 5: Organize the Gear
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Hiring the Unicorn
Clear criteria can help you find the right new employee and establish the new hire’s role. And if you’re a…The Spin on Sponsorships Part 1: Types of Sponsorships
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…Don’t Get Caught Without Insurance Coverage
You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…
Instagram Basics
Inspire customers online to encourage them to put horses in training with you. Here are six tips to maximizing Instagram…Planning for Worst-Case Scenarios Part 1: Pets and Estate Planning
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Working Students: What Do They Do?
You have a student intern. Now what do you do? By Katie Navarra Working students at stables are a lot…Prioritize Your Mental Health Part 1: Find Exercise
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…
A Matter of Respect Part 3: A Change in Focus
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…Invest in Yourself Part 4: When to Start Investing
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
Invest in Yourself Part 1: Investing Isn’t a Scary Word
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…Google Reviews
Use reviews to build your visibility and your business. By Jennifer Paulson When acquiring new customers, we’ve established that most…
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