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  • Your Financial Training Plan Part 3: The Out-to-Pasture Plan

    Prepare for your future with tailored retirement plans for each stage of your career.  By Carrie Volmer, With Alexis Bennett…
  • Master the Mayhem Part 3: No-Pay Paul

    Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
  • Say the Right Thing Part 2: Do Some Prep & Remember As Much As You Can

    When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
  • No Place Like Home Part 6: Create Separate Spaces

    Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
  • Best Advice: John Tague

    The owner of Toyon Ranch built his career from the ground up. This Q&A highlights how his experiences can help…
  • Your Business Structure Matters

    Have you chosen the best business entity for your operation? By Jennifer Paulson A 2021 NRHA Professionals’ Survey pointed out…
  • Your Financial Training Plan Part 2: The Prime Time Plan

    Prepare for your future with tailored retirement plans for each stage of your career.  By Carrie Volmer, With Alexis Bennett…
  • Creating Culture Part 6: Win-Win for All

    The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
  • The Art of Reinvention Part 1: When to Make a Change

    Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…
  • Four Easy Marketing Tips You’re Overlooking

    Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…
  • Broadening Horizons: Gil Friedman

    Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…
  • Professionals Need Coaching, Too, Part 3: What to Look For

    Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
  • Prosper Like a Pro Part 4: Find a Financial Planner

    In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
  • Budgeting by Buckets

    Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…
  • Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect

    Advertise and market like a millionaire with tips from some of the best in the performance-horse business.  By Megan Arszman…
  • What to Include on an Invoice

    Too much information can confuse customers. Even the most basic invoices should include the following pieces of information. By Katie…
  • Timeliness Matters

    In all things involving your business, being punctual can make or break your operation. This is especially true when it…
  • The Social Cowboy Part 1: Become Insta-Famous

    Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
  • End Customer Turnover

    Six tips for keeping long-term customers from NRHA Professionals who’ve been there and done that. By Katie Navarra Experienced NRHA…
  • Delegate to Do More

    Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…
  • Your Value Proposition

    A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…
  • Healthy Boundaries

    Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
  • Inspire Your Team

    Engaging current and new customers is important. But doing the same for your team of employees might be even more…
  • Build a Better Team

    You’ve hired the right people to support your business. Now, what can you do to help them work together to…
  • Don’t Get Caught Without Insurance Coverage

    You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…
  • Multiple Personalities of the Non Pro Part 2: Parent/Spouse With Good Intentions

    How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
  • Planning for Worst-Case Scenarios Part 2: Choosing a Caretaker

    Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
  • Creating Culture Part 1: What Is Culture?

    The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
  • 2023 Up-and-Coming Professional of the Year: Jack Daniels

    Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
  • Getting the Message Right to the Right People Part 1: Facebook Isn’t Enough

    Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
  • Million-Dollar Marketing Part 2: Social Media

    Advertise and market like a millionaire with tips from some of the best in the performance-horse business.  By Megan Arszman…
  • When the Horse Doesn’t Work Part 2: Assess Risk Tolerance and Acknowledge Your Responsibility

    Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…

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  • Recent Articles

    • Delegate to Do More
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    • 2023 Becky Hanson Horsewoman of the Year: Jordan McBurney
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    • 2023 Non Pro Coach of the Year: Dan Huss
    • 2023 Youth Coach of the Year: Shane Kelly
    • 2023 Horseman of the Year: Nathan Piper
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