In It for the Long Run Part 2: Understanding Their Goals
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…
Say the Right Thing Part 2: Do Some Prep & Remember As Much As You Can
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
Master the Mayhem Part 4: Better-Than-the-Rest Billie
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
Master the Mayhem Part 2: Social-Savvy Sarah
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
Best Advice: John Tague
The owner of Toyon Ranch built his career from the ground up. This Q&A highlights how his experiences can help…
Thinking Outside the Circles Part 3: Selling and Catch-Riding
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…Prioritize Your Mental Health Part 3: Ditch ‘Comparisonitis’ & Limit Social Media
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…Hiring the Unicorn
Clear criteria can help you find the right new employee and establish the new hire’s role. And if you’re a…Prosper Like a Pro Part 4: Find a Financial Planner
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Build Barn (and Brand) Loyalty
Keeping customers loyal to your program bolsters your reputation and keeps your business running steady. By Jennifer Paulson You probably…Prioritize Your Mental Health Part 4: Common Signs of Mental Health Concerns
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…
Lesson (Horses) for Success Part 1: Temporary to Permanent Riders
Could your training program benefit from having lesson horses? This four-part series might help you say 'yes' to lesson horses.…Defamation or Opinion?
As the reining industry grows and expands into new territory, as a professional, you might find yourself the subject of…
Thinking Outside the Circles Part 1: Judging
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…
Instagram Basics
Inspire customers online to encourage them to put horses in training with you. Here are six tips to maximizing Instagram…Be Camera-Confident
Putting yourself out there on video can be intimidating, but it can also put your business on the next level.…
Working Students: What Do They Do?
You have a student intern. Now what do you do? By Katie Navarra Working students at stables are a lot…
Spring Content Ideas
Use these ideas to spur your creativity for you marketing this spring. By Jennifer Paulson With spring comes a trailer…Professionals Need Coaching, Too, Part 1: An Extra Set of Eyes
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
Making the Pitch
Presentation is everything when selling ideas to owners. By Jennifer Paulson Have you ever felt compelled to take horses to…Your Financial Training Plan Part 2: The Prime Time Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…
How’s Your Profile?
Did you know you have a profile on nrha.com? Check it out for yourself by clicking the Resources tab and…
Multiple Personalities of the Non Pro Part 1: Party-Hardy Charlie
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…No Place Like Home Part 3: Light Up Their World
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Don’t Get Caught Without Insurance Coverage
You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…The Spin on Sponsorships Part 2: Feeding and Care of Sponsors
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…
Four Easy Marketing Tips You’re Overlooking
Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…The Art of Reinvention Part 3: Transition With the Right Support
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…Mentoring and Collaboration
When we help each other, we all succeed and improve our industry. By Casey Hinton, With Jennifer Paulson Mentorship and…When the Horse Doesn’t Work Part 2: Assess Risk Tolerance and Acknowledge Your Responsibility
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
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