
Your Financial Training Plan Part 3: The Out-to-Pasture Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…
Master the Mayhem Part 3: No-Pay Paul
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
Say the Right Thing Part 2: Do Some Prep & Remember As Much As You Can
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…No Place Like Home Part 6: Create Separate Spaces
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
Best Advice: John Tague
The owner of Toyon Ranch built his career from the ground up. This Q&A highlights how his experiences can help…
Your Business Structure Matters
Have you chosen the best business entity for your operation? By Jennifer Paulson A 2021 NRHA Professionals’ Survey pointed out…
Your Financial Training Plan Part 2: The Prime Time Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…
Creating Culture Part 6: Win-Win for All
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
The Art of Reinvention Part 1: When to Make a Change
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…
Four Easy Marketing Tips You’re Overlooking
Marketing doesn't have to be a ton of work. Check that you're using these simple tactics. By Jennifer Paulson It’s…
Broadening Horizons: Gil Friedman
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…
Professionals Need Coaching, Too, Part 3: What to Look For
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
Prosper Like a Pro Part 4: Find a Financial Planner
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
Budgeting by Buckets
Don’t be intimidated by budgeting. Instead, follow these simple steps to determine your needed income from each horse. By Chad…
Million-Dollar Marketing Part 4: Treating Yourself Like a Prospect
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
What to Include on an Invoice
Too much information can confuse customers. Even the most basic invoices should include the following pieces of information. By Katie…
Timeliness Matters
In all things involving your business, being punctual can make or break your operation. This is especially true when it…
The Social Cowboy Part 1: Become Insta-Famous
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
End Customer Turnover
Six tips for keeping long-term customers from NRHA Professionals who’ve been there and done that. By Katie Navarra Experienced NRHA…
Delegate to Do More
Use these tips to do more every day. By Jennifer Paulson When you own your own business, it’s easy to…
Your Value Proposition
A careful definition of what you provide your customers—horse and human—can set you apart from other barns and be the…
Healthy Boundaries
Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
Inspire Your Team
Engaging current and new customers is important. But doing the same for your team of employees might be even more…
Build a Better Team
You’ve hired the right people to support your business. Now, what can you do to help them work together to…
Don’t Get Caught Without Insurance Coverage
You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…
Multiple Personalities of the Non Pro Part 2: Parent/Spouse With Good Intentions
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
Planning for Worst-Case Scenarios Part 2: Choosing a Caretaker
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
Creating Culture Part 1: What Is Culture?
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
2023 Up-and-Coming Professional of the Year: Jack Daniels
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
Getting the Message Right to the Right People Part 1: Facebook Isn’t Enough
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
When the Horse Doesn’t Work Part 2: Assess Risk Tolerance and Acknowledge Your Responsibility
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
Search the Pro Trainer:































