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  • Curb Appeal Matters Part 1: First Impressions Count

    By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…
  • Creating Culture Part 1: What Is Culture?

    The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
  • Beginner Boom

    Capitalize on the growing popularity of reining among riders coming from other disciplines and newcomers to horses. By Jennifer Paulson…
  • Thinking Outside the Circles Part 3: Selling and Catch-Riding

    NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…
  • Invest in Yourself Part 4: When to Start Investing

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • A Matter of Respect Part 1: A Way of Life

    Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…
  • No Place Like Home Part 6: Create Separate Spaces

    Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
  • A Matter of Respect Part 3: A Change in Focus

    Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…
  • Crisis Communication Part 1: Devastating Weather Event

    When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
  • In It for the Long Run Part 4: Location and Consistency

    Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…
  • Professionals Need Coaching, Too, Part 3: What to Look For

    Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…
  • The Spin on Sponsorships Part 4: Signage at Shows/Clinics

    Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…
  • Communication Counts

    When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…
  • Healthy Boundaries

    Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
  • Planning for Worst-Case Scenarios Part 4: Saving for Long-Term Care

    Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
  • Getting the Message Right to the Right People Part 5: Making a Call to Action

    Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
  • Creating Culture Part 4: Empower Employees

    The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
  • Family/Work Balance

    Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…
  • Keeping to the Code

    Good ethics are key when buying or selling horses for customers. By Kristin Pitzer In the reining industry, horse buying…
  • New Year Marketing Calendar

    Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…
  • Million-Dollar Marketing Part 1: Branding

    Advertise and market like a millionaire with tips from some of the best in the performance-horse business.  By Megan Arszman…
  • Thinking Outside the Circles Part 1: Judging

    NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…
  • Google Reviews

    Use reviews to build your visibility and your business. By Jennifer Paulson When acquiring new customers, we’ve established that most…
  • Prosper Like a Pro Part 1: Mapping Out a Plan

    In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
  • What Happens If I Get Hurt?

    How will you keep your business afloat if you’re injured? Learn how accident insurance is an affordable investment that can…
  • Invest in Yourself Part 1: Investing Isn’t a Scary Word

    It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
  • Say the Right Thing Part 4: Tough Questions

    When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
  • How to Safely Host a Clinic 

    By ensuring that you have the appropriate policies in place, you’ll keep yourself protected when hosting a clinic on your…
  • In It for the Long Run Part 3: Honesty and Equity

    Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…
  • When the Horse Doesn’t Work Part 1: Mange Expectations and Voice Your Concerns

    Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
  • Media Kits: How and Why

    A media kit could help boost your business, from gaining customers to partnering with sponsors to becoming a reliable resource.…
  • Planning for Worst-Case Scenarios Part 3: Creating a Trust or Will

    Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…

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