Planning for Worst-Case Scenarios Part 1: Pets and Estate Planning
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
Best Advice: John Tague
The owner of Toyon Ranch built his career from the ground up. This Q&A highlights how his experiences can help…
Your Financial Training Plan Part 2: The Prime Time Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…
Getting the Message Right to the Right People Part 2: First Steps
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…
Social Media on the Up and Up
Credibility and integrity mean everything in business. Ensure that your social media use shines a positive light on your training…When the Horse Doesn’t Work Part 1: Mange Expectations and Voice Your Concerns
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
No Place Like Home Part 1: Make Cleanliness a Priority
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Unlock Your Full Potential Part 2: Getting Started and Finding a Coach
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…
Crisis Communication Part 2: Rider Injury
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Say the Right Thing Part 3: Best Foot Forward
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…
Broadening Horizons: David Hanson
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…Don’t Get Caught Without Insurance Coverage
You might think having property insurance or a professional liability policy will fully cover you during an accident, but depending…Increasing Prices
When your expenses go up, your fees must, too. Here's how to communicate the increases to your customers. By Jennifer…
The Social Cowboy Part 1: Raking in the Likes
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
The Social Cowboy Part 1: Bettering Your Content
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
6 Can’t-Skip Social Media Tips
Remember these easy hints for better traction on social media. By Jennifer Paulson Advice for social media is pretty easy…
Media Kits: How and Why
A media kit could help boost your business, from gaining customers to partnering with sponsors to becoming a reliable resource.…
Planning for Worst-Case Scenarios Part 3: Creating a Trust or Will
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…A Matter of Respect Part 1: A Way of Life
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…How to Safely Host a Clinic
By ensuring that you have the appropriate policies in place, you’ll keep yourself protected when hosting a clinic on your…
Master the Mayhem Part 4: Better-Than-the-Rest Billie
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
Thinking Outside the Circles Part 4: Embracing Technology
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…Say the Right Thing Part 4: Tough Questions
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Marriage, Finances, and Conflict
Don't let your relationship suffer. Consider these five tips. By Jennifer Paulson Debt and finances are top two reasons former…
Spring Content Ideas
Use these ideas to spur your creativity for you marketing this spring. By Jennifer Paulson With spring comes a trailer…
2023 Up-and-Coming Professional of the Year: Jack Daniels
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
New Year Marketing Calendar
Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…Creating Culture Part 4: Empower Employees
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Your Business Structure Matters
Have you chosen the best business entity for your operation? By Jennifer Paulson A 2021 NRHA Professionals’ Survey pointed out…
Master the Mayhem Part 3: No-Pay Paul
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…5 Media Blunders You Don’t Want to Make
Interacting with the media isn’t a natural skill for most trainers. Learn what blunders to avoid and how to have…
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