Curb Appeal Matters Part 1: First Impressions Count
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…
Creating Culture Part 1: What Is Culture?
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Beginner Boom
Capitalize on the growing popularity of reining among riders coming from other disciplines and newcomers to horses. By Jennifer Paulson…
Thinking Outside the Circles Part 3: Selling and Catch-Riding
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…Invest in Yourself Part 4: When to Start Investing
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…A Matter of Respect Part 1: A Way of Life
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…No Place Like Home Part 6: Create Separate Spaces
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
A Matter of Respect Part 3: A Change in Focus
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…Crisis Communication Part 1: Devastating Weather Event
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
In It for the Long Run Part 4: Location and Consistency
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…Professionals Need Coaching, Too, Part 3: What to Look For
Nobody knows everything about everything—unless you’re the coach. By Megan Arszman This is it. You’ve hung your shingle; you’ve entered…The Spin on Sponsorships Part 4: Signage at Shows/Clinics
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…Communication Counts
When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…
Healthy Boundaries
Managing your own social media can become a second full-time job—but it doesn’t have to be that way. By Jennifer…
Planning for Worst-Case Scenarios Part 4: Saving for Long-Term Care
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Getting the Message Right to the Right People Part 5: Making a Call to Action
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Creating Culture Part 4: Empower Employees
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…Family/Work Balance
Find a way to be successful and enjoy your family. By Jennifer Paulson Whether your kids are tiny tots or…Keeping to the Code
Good ethics are key when buying or selling horses for customers. By Kristin Pitzer In the reining industry, horse buying…
New Year Marketing Calendar
Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…
Million-Dollar Marketing Part 1: Branding
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
Thinking Outside the Circles Part 1: Judging
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…Google Reviews
Use reviews to build your visibility and your business. By Jennifer Paulson When acquiring new customers, we’ve established that most…Prosper Like a Pro Part 1: Mapping Out a Plan
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
What Happens If I Get Hurt?
How will you keep your business afloat if you’re injured? Learn how accident insurance is an affordable investment that can…
Invest in Yourself Part 1: Investing Isn’t a Scary Word
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
Say the Right Thing Part 4: Tough Questions
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…How to Safely Host a Clinic
By ensuring that you have the appropriate policies in place, you’ll keep yourself protected when hosting a clinic on your…In It for the Long Run Part 3: Honesty and Equity
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…When the Horse Doesn’t Work Part 1: Mange Expectations and Voice Your Concerns
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
Media Kits: How and Why
A media kit could help boost your business, from gaining customers to partnering with sponsors to becoming a reliable resource.…
Planning for Worst-Case Scenarios Part 3: Creating a Trust or Will
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
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