Million-Dollar Marketing Part 1: Branding
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
SafeSport for All
Use this government program to add credibility to your business. By Jennifer Paulson Do you have youth riders in your…
Prosper Like a Pro Part 2: Expect the Unexpected
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…Timeliness Matters
In all things involving your business, being punctual can make or break your operation. This is especially true when it…
What Goes Into a Will?
Check your will against this list, or let it guide you as you write your will. By Jennifer Paulson Talking…2023 Horseman of the Year: Nathan Piper
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…Learn Together Part 3: How a Group Could Help You
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…Communication Counts
When and how you communicate with customers sets the path for a positive, long-term relationship. By Casey Hinton, With Jennifer…
Master the Mayhem Part 5: Bubble-Wrap Barb
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
Creating Culture Part 6: Win-Win for All
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
Planning for Worst-Case Scenarios Part 2: Choosing a Caretaker
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
The Art of Reinvention Part 4: Closing Sage Advice
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…Mentoring and Collaboration
When we help each other, we all succeed and improve our industry. By Casey Hinton, With Jennifer Paulson Mentorship and…
The Social Cowboy Part 1: Become Insta-Famous
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…
A Matter of Respect Part 3: A Focus on the Horses
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…
Are You Actually Covered Part 3: The Termination Clause
It might seem like having any generic contract or liability release will cover your needs, but not all of them…Multiple Personalities of the Non Pro Part 4: Poor-Loser Larry
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
Add Power to Your Efforts With Your Website
Social media might be most top-of-mind, but your website is where the work really gets done. By Jennifer Paulson We…
Multiple Personalities of the Non Pro Part 2: Parent/Spouse With Good Intentions
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…Curb Appeal Matters Part 1: First Impressions Count
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…
Master the Mayhem Part 1: Can-Do-Better Candace
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
More Fall Marketing Tips
Leverage fall happenings to boost your business. By Jennifer Paulson This might be the busiest time of the year for…The Social Cowboy Part 1: Beyond Social Media
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…Say the Right Thing Part 2: Do Some Prep & Remember As Much As You Can
When faced with voice recorders and cameras, it can be tough to get the words out right. But it’s critical…Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Personal Vs. Professional
Sometimes personal beliefs spill over into business. But there are times you should avoid the crossover on your social media.…Social Media Audit
Reviewing your social media past and present can help build your brand for the future. By Lauren Mack Have you…Curb Appeal Matters Part 3: Function Over Form
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…Getting the Message Right to the Right People Part 4: Sharing Your Knowledge
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Winter Social Media Starters
Take advantage of a slower show schedule to plan your marketing strategy for the year. By Jennifer Paulson Even setting…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Thinking Outside the Circles Part 3: Selling and Catch-Riding
NRHA Professionals are learning to branch out from strictly training horses to help pay the bills. Could a side hustle…
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