
Creating Culture Part 1: What Is Culture?
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
New Year Marketing Calendar
Start your New Year on solid footing by planning for marketing success. By Jennifer Paulson The beginning of the year…
The Art of Reinvention Part 2: How to Use Your Network
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…
Your Financial Training Plan Part 1: The Futurity Plan
Prepare for your future with tailored retirement plans for each stage of your career. By Carrie Volmer, With Alexis Bennett…
Million-Dollar Marketing Part 1: Branding
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
Winter Marketing Ideas
Heat up your marketing efforts this winter with these thought-starters. By Jennifer Paulson The first of the year brings a…
Winter Social Media Starters
Take advantage of a slower show schedule to plan your marketing strategy for the year. By Jennifer Paulson Even setting…
Prosper Like a Pro Part 2: Expect the Unexpected
In this four-part series, learn to manage your finances so you can achieve your goals as a trainer and business…
No Place Like Home Part 2: Simplify the Layout
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
Curb Appeal Matters Part 2: Worth the Effort
By keeping their properties in the best shape possible, NRHA Professionals can make good first impressions on clients and preserve…
When the Horse Doesn’t Work Part 1: Mange Expectations and Voice Your Concerns
Maintain your relationship with your customer, even when their investment turns out differently than expected. By Jennifer Paulson Helping your…
Are You Actually Covered Part 2: The Assumptive Contract and the Form Document
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
Prioritize Your Mental Health Part 1: Find Exercise
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…
In It for the Long Run Part 3: Honesty and Equity
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…
Picking a Partnership
If you’re interested in co-owning a horse, make sure you have the right partnership in place before money exchanges hands. …
Marriage, Finances, and Conflict
Don't let your relationship suffer. Consider these five tips. By Jennifer Paulson Debt and finances are top two reasons former…
Prioritize Your Mental Health Part 2: Create Boundaries
Your own health can find itself at the bottom of your to-do list, but for a successful business and a…
Learn Together Part 2: Legal Standards
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…
Multiple Personalities of the Non Pro Part 4: Poor-Loser Larry
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
Investing in Real Estate
Real estate investments can be used to subsidize your training business and build up funds for retirement. By Kristin Pitzer…
Million-Dollar Marketing Part 3: Traditional Marketing Campaigns
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…
Summer Marketing Ideas
Use these thought-starters for your seasonal marketing efforts. By Jennifer Paulson There’s a lot going on around the barn and…
Learn Together Part 3: How a Group Could Help You
How can collaboration, shared experiences, and learning from each other’s experiences enhance your business? One ‘group study’ expert (who’s also…
SafeSport for All
Use this government program to add credibility to your business. By Jennifer Paulson Do you have youth riders in your…
2023 Horseman of the Year: Nathan Piper
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
Broadening Horizons: Linde von Koeding
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…
What Happens If I Get Hurt?
How will you keep your business afloat if you’re injured? Learn how accident insurance is an affordable investment that can…
Multiple Personalities of the Non Pro Part 6: Stage-Fright Stacy
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
Timeliness Matters
In all things involving your business, being punctual can make or break your operation. This is especially true when it…
What Goes Into a Will?
Check your will against this list, or let it guide you as you write your will. By Jennifer Paulson Talking…
Find Your Realtor
The right realtor for your needs depends on many factors. Amy Rushing, an experienced horse-property realtor, shares her tips. By…
Hacked!
Your social media account has been hacked. What’s next? By Jennifer Paulson It can happen to accounts of all sizes,…
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