No Place Like Home Part 4: Groom Your Grounds
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…2023 Youth Coach of the Year: Shane Kelly
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
Broadening Horizons: Linde von Koeding
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…
Master the Mayhem Part 3: No-Pay Paul
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
Instagram Basics
Inspire customers online to encourage them to put horses in training with you. Here are six tips to maximizing Instagram…
Getting the Message Right to the Right People Part 2: First Steps
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…Take the Community Spotlight
Community publications and media can be the sweet spot to promote your business locally. By Jennifer Paulson When you think…
Are You Actually Covered Part 3: The Termination Clause
It might seem like having any generic contract or liability release will cover your needs, but not all of them…
Crisis Communication Part 4: You Get Hurt
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…Invest in Yourself Part 4: When to Start Investing
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…Take Care of You
Minding your own health and well-being means you're ready to take on any challenge your business presents. By Jennifer Paulson…The Spin on Sponsorships Part 3: Sponsor Seminars at a Facility
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…All Eyes on You
…Or at least your social media. By Jennifer Paulson Your social media posting game is strong. You’ve figured out a…
Invest in Yourself Part 3: Think Outside the Saddle
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
The Social Cowboy Part 1: Beyond Social Media
Leverage major events and hot topics to your advantage on social media. By Kristin Pitzer On August 17, 2019, fans…Fine-Tune Your Facebook Ads
Use this powerful tool to promote your business. By Jennifer Paulson If your 2023 social media strategy includes adding Facebook…Crisis Communication Part 3: Sick Horse
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
No Place Like Home Part 5: Organize the Gear
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Multiple Personalities of the Non Pro Part 6: Stage-Fright Stacy
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
Planning for Worst-Case Scenarios Part 4: Saving for Long-Term Care
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…
Introducing Horse IQ
Leverage a new digital platform to educate your new reining horse owners. By Jennifer Paulson With the increased visibility of…Increasing Prices
When your expenses go up, your fees must, too. Here's how to communicate the increases to your customers. By Jennifer…No Place Like Home Part 1: Make Cleanliness a Priority
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…
Making the Pitch
Presentation is everything when selling ideas to owners. By Jennifer Paulson Have you ever felt compelled to take horses to…
The Art of Reinvention Part 4: Closing Sage Advice
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…Creating Culture Part 1: What Is Culture?
The culture of your business has nothing to do with museums or world travel. It’s all about how you treat…
Planning for Worst-Case Scenarios Part 3: Creating a Trust or Will
Illnesses, accidents, and emergencies can leave a horse’s future in limbo. Whether it’s your own horses or your client’s horses,…Multiple Personalities of the Non Pro Part 3: Micromanaging Mary
How to handle the wide variety of moods your non pros might have while competing. By Megan Arszman Working with…
For the Long Haul
Very few long-term customers stay in your barn by chance. Here’s how to facilitate and grow your customers to stick…2023 Horseman of the Year: Nathan Piper
Five stand-out pros set the bar high for the reining industry, from youth riders to the highest-level open competitors. By…
Planning Time Away
You have to make time to recharge so you can be the best trainer, coach, and horseman. By Katie Navarra…
Master the Mayhem Part 4: Better-Than-the-Rest Billie
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
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