The Spin on Sponsorships Part 4: Signage at Shows/Clinics
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…
Introducing Horse IQ
Leverage a new digital platform to educate your new reining horse owners. By Jennifer Paulson With the increased visibility of…
End Customer Turnover
Six tips for keeping long-term customers from NRHA Professionals who’ve been there and done that. By Katie Navarra Experienced NRHA…Unlock Your Full Potential Part 2: Getting Started and Finding a Coach
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…Parting Ways
Separating from a customer isn’t easy, but it’ll probably be part of your business at some point. Be mindful in…All Eyes on You
…Or at least your social media. By Jennifer Paulson Your social media posting game is strong. You’ve figured out a…Crisis Communication Part 1: Devastating Weather Event
When faced with a worst-case scenario, how will you share information with your clients? By Katie Navarra When everything is…
Master the Mayhem Part 3: No-Pay Paul
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…
No Place Like Home Part 5: Organize the Gear
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Build Your Community
Your barn is a community. Engaging your customers will help it grow. By Jennifer Paulson You have a barn full…
In It for the Long Run Part 4: Location and Consistency
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…Unlock Your Full Potential Part 3: SMART Goals
The key to leveling-up your business could lie in hiring a professional coach to help get you on track. By…No Place Like Home Part 6: Create Separate Spaces
Six suggestions that will entice customers to choose your barn as home for their horses. By Kaycie Timm When it…Increasing Prices
When your expenses go up, your fees must, too. Here's how to communicate the increases to your customers. By Jennifer…
Master the Mayhem Part 5: Bubble-Wrap Barb
Learn to handle the five most common client-trainer conflicts. By Kelley Forseth, With Alexis Bennett Dinners; long days and nights…Take Care of You
Minding your own health and well-being means you're ready to take on any challenge your business presents. By Jennifer Paulson…In It for the Long Run Part 1: Communication
Keeping long-term customers does many things for your business, outside of provided reliable income. Three NRHA Professionals share their tips…Million-Dollar Marketing Part 2: Social Media
Advertise and market like a millionaire with tips from some of the best in the performance-horse business. By Megan Arszman…Take the Community Spotlight
Community publications and media can be the sweet spot to promote your business locally. By Jennifer Paulson When you think…
Getting the Message Right to the Right People Part 2: First Steps
Running your training business is about more than wet saddle blankets.By Megan Arszman I started training horses because I’m not…The Art of Reinvention Part 1: When to Make a Change
Sometimes life requires you to pivot your career. Here are three NRHA Professionals who’ve done it with great success. By…
Broadening Horizons: David Hanson
Working abroad can have a big impact on your business. By Abigail Boatwright As an up-and-coming trainer, so much value…
Keep Tabs on Your Competition
As an NRHA Professional, competition is at the core of your business. But understanding your competition is also valuable outside…The Spin on Sponsorships Part 1: Types of Sponsorships
Help your affiliate find sponsorships for shows, clinics, and other events with these tips. By Katie Navarra Sponsorships are vital…Your Business Structure Matters
Have you chosen the best business entity for your operation? By Jennifer Paulson A 2021 NRHA Professionals’ Survey pointed out…
A Matter of Respect Part 3: A Focus on the Horses
Part of being an ethical professional is respecting your horses and your sport. By Jennifer Paulson When did your passion…Invest in Yourself Part 4: When to Start Investing
It’s important to think outside the saddle to preserve your future. By Megan Arszman All it takes is one misstep.…
Are You Actually Covered Part 3: The Termination Clause
It might seem like having any generic contract or liability release will cover your needs, but not all of them…5 Media Blunders You Don’t Want to Make
Interacting with the media isn’t a natural skill for most trainers. Learn what blunders to avoid and how to have…Fall Marketing Ideas
Plan your social media and marketing efforts ahead with these thought-starters for the fall season. By Jennifer Paulson Fall is…
Add Power to Your Efforts With Your Website
Social media might be most top-of-mind, but your website is where the work really gets done. By Jennifer Paulson We…
Social Media Audit
Reviewing your social media past and present can help build your brand for the future. By Lauren Mack Have you…
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